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Phone Numbers

Phone Numbers

Provision outbound calling numbers and attach them to your campaigns.

Voice campaigns need a phone number to call from. AIMA Labs manages your numbers on Phone Numbers in the sidebar.

Adding a number

Open Phone Numbers and click Add number. You can:

  • Buy a new number through the platform — pick a country and area code, and the number is provisioned for your organization.
  • Bring your own — attach a number you already own if your plan supports BYO numbers.

Newly added numbers show up in the list immediately and are ready to use as soon as they're provisioned.

Assigning a number to a campaign

Voice campaigns pick a number at creation time (or in the campaign detail view later). One number can be used by multiple campaigns, but only one campaign calls from it at a time — campaigns that share a number are queued behind each other at the pacing layer.

Picking the right number

A few things to think about:

  • Local presence — leads answer more often when the caller ID matches their area. If you're running campaigns across regions, provision one number per region.
  • Regulatory rules — some countries require registered caller IDs or local entities. The buy flow surfaces requirements before you complete the purchase.
  • Volume limits — carriers rate-limit new numbers. If you're running high-volume campaigns, spread the load across several numbers to avoid flagging.

Removing a number

You can release a number from the list. If the number is attached to an active campaign, the UI will ask you to reassign that campaign first so no calls break mid-run.

WhatsApp accounts

WhatsApp campaigns use a separate channel — WhatsApp business accounts — managed under WhatsApp accounts in the sidebar. The setup flow is different (it involves connecting your WhatsApp Business credentials), but conceptually it fills the same role: it's the channel the agent speaks through.